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Who Needs The Extra Classifieds Traffic Anyway?

By: John Donaldson

For whatever reason, you've never posted an ad on a classified ads site. Not once, and you've never checked out any sites either. Why not? Don't you want potential buyers eager to mop up what you've got to offer?

Well, you are not the only one, believe me. In fact, many businesses, large, medium and small have never considered classified ads as part of their marketing strategy either. No, never. Yet they should. Classified ads sites are a potential opportunity not to be missed.

There are some really big players in the field, classified sites which generate enormous amounts of traffic on a daily basis.

An example of one of the giant players in the field is Gumtree, which started out as a small local classified ads and community site eight years ago in London. From small beginnings, the site has grown to the point where it attracts a million visitors monthly. So, would your business benefit from a little Gumtree traffic?

Loot is another big, big player in the classified ads market, combining a massive online presence with some major print publications, including the Daily Mail, Mail on Sunday, Evening Standard, Metro and other titles, all part and parcel of the Associated Newspapers organization.

Loot has been in the buying and selling business for over 20 years with a print and online reach of some 2 million every month. Around half a million people visit loot.com alone.

There are other major online classified ads sites, including friday-ad.co.uk, classifiedads.com and vivastreet.co.uk, which displays nearly half a million ads. A lot of ads and a lot of traffic which just about any business could make good use of.

That's the top end of the market. But there's the opposite end, too, where there are dozens and dozens of players. Traffic numbers are harder to gauge in this neck of the woods, understandably.

As with the major players, one of the many positives is the ad placing process is usually easy and free. So why not sign up with a few of the minor sites at a time. Shouldn't take you long to do and the combined traffic should be worth the effort. But nothing is guaranteed. Use the sites that return even a modest amount of traffic. Discard the rest.

And while you're looking at various sites, might I put forward my site for consideration? Freebieads.co.uk is a "minor" player at the moment. But who knows in the future?

At the moment, freebieads.co.uk attracts around 5,000 visitors a month and exhibits in the region of 500 ads at any one time. Not in the Gumtree, Loot or Vivastreet league. However, even they started off life as small-time players!

A final thought or two, to lighten the mood. Classified ad sites reflect the world we live in - which at times borders on the weird, judging by some of the ads posted!

On Loot, for example, bizarre items sold have included a Mr Whippy ice cream van, Australian shark cartilage, manure, a pencil sharpener collection, an organic wormery and a life size dalek.

Even British royalty have been known to use their services. The Duchess of Kent, apparently, sold her second-hand fridge through Loot in 2004.

So if it's good enough for British royalty then it must be good enough for us lesser mortals, too. So check out classified ads sites both great and small. They just might provide the boost your business has been waiting for.

Article Source:http://www.resourceschool.com

Easy sign-up, great response and all free at Freebie Ads, a free classified ads site owned by John Donaldson. To see what all the fuss is about, go to www.freebieads.co.uk. Post as many personal ads as you want.

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