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Search Engine Optimization is a process to fine tune your website or a webpage so that the web spiders or web crawlers index your web page and can recognize your keywords through which your site can placed on top of search engines for the chosen key phrases. This process is not at all easy and requires research. There are many processes involved from researching keywords, writing meta tags, designing the page and writing content. However in present day scenario, content plays a major role in optimization and if the SEO consultant knows his job he can very quickly get traffic to your website. Search engine optimization is the orthodox way to gain presence over the web. It involves processes like regular link building, directory submissions, writing blogs, going to forums, creating informative sites , writing articles etc etc. On the contrary Search Engine Marketing is a quick solution to promote your website and sell your products. Posting ads on google, yahoo and msn apart from other search engines can get a lot of traffic and sales for your site. Posting advertisements through sites like USfreeads is even more useful. Google, however still remains the advertisers paradise it gets the most sales for you. You can also rely on affiliate marketing which is a great way to enter the internet market. Sites like clickbank.com are ruling the affiliate world and selling products for its clients like any thing. Search engine marketing can be done using PPC campaigns, PPI campaigns. It also includes making affiliates which is now becoming very common. In my opinion both Search engine optimization and Search Engine Marketing are essential for a business to grow. Only Difference that remains in marketing and organic optimization is that sites that list on the first page of major search engines are believed are more genuine as compared with those sites who market aggressively.
Article Source: http://www.resourceschool.com
Nitin Vyas has authored many articles . He has been on internet for the past 5 years and has been studying every aspect of Search Engines. He has successfully marketed and optimized many sites that now rank on the first page of google, yahoo and MSN. He now focuses on Web 2.0 marketing which has become the latest trend.
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